Branding

This brand management includes long-term planning in addition to creating and managing the elements of your visual identity. All this enhances the perception of your company in the consumers’ minds.

Branding works with the concept that a brand needs to be planned, structured, managed, and promoted. All of these processes that encompass brand management are part of this work.

A brand is not just a logo, a name, or a visual identity. It’s a set of feelings and experiences that your audience had and created from your product or service. Such a process is often individual, as each person understands your brand differently.

This perspective will always be based on each person’s social, cultural, and economic contexts — essentially, on their experiences with their company.